This Beer Was Made For Your Sweet Tooth
There’s a new beer to add to your summer must-try list, one that will go perfectly with fresh baked goods. The BX27, a collaboration between The Bronx Brewery and Zaro’s Family Bakery (yes, a bakery is making beer) is light and refreshing for summer but with biscuity notes. It’s also a beer made for celebrating.
Zaro’s, every New Yorker’s go-to hometown bakery—admit it you can’t walk by any of their locations without stepping in for a black-and-white cookie or a pretzel—celebrates its 90th anniversary this year.
Take a minute to let that sink in. 90 years. That type of achievement calls for raising a glass or two, or in this case a can.
“We were brainstorming what would be cool things for us to do and thought what about beer,” said Ekela Dixon, director of marketing and public relations.
The Bronx Brewery is just a few of blocks away from Zaro’s Bronx hub. The two companies have worked together over the past couple of years, making it a natural fit for the two to work together to create a beer that would taste good with Zaro’s signature items including pretzels, challah bread, and black-and-white cookies.
“They wanted a beer that was light, juicy and refreshing for the summer season, so we used London Ale yeast and Citra hops which both provide a lot of fruity characteristics,” said Patrick Libonate, vice president of marketing for The Bronx Brewery.
The name of the beer, BX27, and the label design, an immigration identification card, honors Zaro’s history and its founder Joseph Zaro, who left Eastern Europe for the United States in 1927. Ninety years later the bakery he created is still family-owned-and-operated and has become a household name.
Snag one of the limited-release beers at one of Zaro’s Penn Station or Grand Central Terminal locations throughout the summer.
