South Bronx Farmers Market Offers Up Farm Fresh Turkey

By Amanda Celestino / Photography By Lily Kesselman | October 20, 2016
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Nothing beats a farm-fresh bird for your holiday table—a bird that's been treated right since chickhood. George Hoffman, owner of General Cochran Farms in Wassaic, New York knows a thing or two about raising birds. 

Hoffman, a seasoned third generation farmer, knows first hands the ins and outs of the farming business and the key to producing high-quality products " I grew up right here on this farm. My mother was born here on this farm as well, and my dad was a dairy farmer as was my grandfather." he said.  At 48 years old, he has been farming all his life.

Originally a dairy farm, Hoffman has approximately 80 cows being milked twice a day every day, supplying the Greater New York area with fresh milk and yogurt, free of antibiotics and hormones.  Cochran Farms milk and yogurt is available for purchase at the South Bronx Farmers Market, every Saturday the entire length of the season, though supplies tend to run out fast, the earlier you get there, the better. Cochran Farms also offers free-range, grain fed chickens, for meat and eggs.

Turkeys are the newest edition to the Cochran gang

"I would be happy just milking cows if there was enough money in it but there is not, so we have had to diversify over the past several years. We have the ability to do it, so we tried it three years ago. We have sold out both years, and we could sell way more than we offer." he said.

The birds are heritage breeds from Murry McMurry Hatchery "it was recommended to us to raise heritage breed so that’ s what we offer and it has been well received. They are a mix of Chocolate, Bourbon Reds, and Black Spanish breeds."

Bronx residents are in for a treat this holiday season, exclusively at the South Bronx Farmers Market, Hoffman will be selling Cochran Farms fresh turkeys for Thanksgiving. Prices for the turkeys range from $80 to $125 depending on size; Hoffman predicts the birds will be available in 16-18 lbs. Though some argue this is expensive for a holiday bird, Hoffman says

“Our turkeys are raised on the farm from chicks. All year they are free-range and then we supplement some of their food.  Just like all our meats – the meat is fresher and tastes better than commercial meat” 

The quality and freshness of the birds can’t be matched by any supermarket or big boxed store. 

How do you get your hands on a Cochran bird? "We take deposits at The South Bronx Farmers Market on Saturdays for $25. We will bring the turkeys the last day of the market on November 19th."


The South Bronx Farmers Market is located on the south side of 138th Street, between Willis and Alexander Avenues, in Mott Haven, South Bronx, near the 3rd Avenue/138th Street subway station on the 6 train. The Market is open every Saturday, from June 18 through November 19, from 10:00 a.m. and 4:00 p.m. For more information, please visit Like and follow on Instagram, Twitter, and Facebook @sbxfarmmarket.

For more information on Cochran Farm visit

Article from Edible Bronx at
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