Mott Haven, On the Go
South Bronx icon Mott Haven Bar and Grill recently debuted their new food truck, Mott Haven-on-the-Go at Bronx Brewery’s backyard party this past July. Patrons and new customers alike were happy to see Rosa Garcia’s, owner of food truck and restaurant, new business baby.
The inspiration for the new venture is simple and community driven. “I was just walking around the neighborhood and there are not that many food trucks with healthy options,” she explains. Her idea won an American Entrepreneurship Award, a prize fund for Bronx based businesses to support their new business venture.
However, Garcia is more than an entrepreneur—she is a spokeswoman for the neighborhood, incorporating community involvement into her business mission. Her goal is to be a part of “any association or anything [she] could be involved in to help the community.”
There is a sense of responsibility that comes with being a business owner in the area. “I want people to see that we can make [the neighborhood] look better,” says Garcia. She has been at Mott Haven for ten years and would like to see the community come together and join the cause. Garcia insists on being a part of the group that will revitalize a once desolate and dangerous corner of the neighborhood. On more than one occasion she has organized artists to beautify the block and replace tagging under the bridge with graffiti murals. “The key is to be consistent,” she explains.
Mott Haven Bar and Grill not only represents the community, but understands it. So, it only made sense to expand their base beyond a brick and mortar restaurant. “I love the fact that I can contribute to the Bronx and the Bronx residents,” says Garcia. “[Bronxites] are always on the go. We are always rushing.” Mott Haven-on-the-Go offers well-made food with fresh ingredients that are also convenient.
Garcia’s goal is to reach “everyone in the Bronx” with her food truck. For now, locals can catch the truck in its native Mott Haven location, under the Third Avenue Bridge on Sunday, October 22. Mott Haven business owners and creatives will be hosting a block party highlighting the best of the South Bronx. Mott Haven-on-the-Go will offer a selection of restaurant classics, like their sweet potato fries, and newer healthier alternatives, like a salad-to-go. The food truck expects to have a consistent location by the end of the year.